Analysis Of The Video Linked Below Is About A Woman Named...

Summary of Video The video linked below is about a woman named Laura Lee, who has Amyotrophic Lateral Sclerosis (ALS). At this point in the disease, Laura’s symptoms are expressed through her slurred speech, muscle weakness, and inability to walk. However, she is still somewhat mobile and able to stand with support. When the video shows Laura speaking, the lack of movement in her facial muscles is displayed. This severely impacts the intelligibility of her speech. Despite the major debilitations this disease has caused, she continues to live her life to the fullest by coaching CrossFit and remaining as active as possible. The video shows her coaching CrossFit while in her wheel chair, exercising by lifting an unweighted bar, and also attending her daughter’s wedding and dancing with her. The video also includes her husband, who talks about the impact of her disease. Despite the history of ALS in Laura’s family, he mentions the irony that someone so active and physically fit can b ecome debilitated by this disease. It’s a reminder of how unexpected and sudden ALS can be. Most inspiring, her husband talks about his wife’s acceptance of her illness and Laura talks about how she keeps a smile on her face. Explanation of Impairment ALS, commonly known as Lou Gehrig’s Disease, is a progressive neurodegenerative disease that affects the motor neurons in the primary motor cortex, corticospinal tracts, brainstem, and spinal cord (Wijesekra Leigh, 2009). As a result of theShow MoreRelatedMarketing Management130471 Words   |  522 Pagesfelt by the marketer, who must respond by devising new strategies and tactics that help the organization remain successful. Maintain - Today s marketers work hard to insure their customers return to purchase from them again. 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